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What Makes Us Itch




How Does Change Happen?

October 1st, 2017
By: Andrew Lutowicz

Leaders into the mid-‘90s were mainly old-school task managers trained on a military model, who knew everything there was to know about their industry – or so they thought. ...

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Lowest Common Denominator Thinking

August 31st, 2017
By: Andrew Lutowicz

We all do it. It seems logical, efficient — at least every industry seems to practice it.

Remember the Lada?

How about the 1986 space shuttle Challenger disa...

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The Verto Approach

July 31st, 2017
By: Andrew Lutowicz

Simply put, “The Verto Approach” frees you from the traps of conventional construction.

Normally, you have to wait until a project is completed to “see&...

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Wusses, Wimps & Weasels

July 3rd, 2017
By: Andrew Lutowicz

Why do we ask questions?

Presumably, because we want or need some information. But in today’s world where we’re able to access knowledge online about almost a...

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Fact or Fiction?

May 31st, 2017
By: Andrew Lutowicz

I was recently reminded of a valuable lesson my children taught me years ago. The scenario started out like this:

“Dad, my friend Axel has invited me to stay at his...

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Viva La Verto

April 30th, 2017
By: Andrew Lutowicz

You might safely assume that the title of this blog post means “Long Live Verto360.” After all, it’s written by Verto360’s CRO and posted on Verto360R...

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April Fools’

April 2nd, 2017
By: Andrew Lutowicz

It turns out that the biggest April Fools’ joke is the one we play on ourselves every day.

It’s the one plays out as: There’s . . .

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Communifornication

February 28th, 2017
By: Andrew Lutowicz

Lately, I’ve been feeling more than a little depressed. If only it were just the February blahs, but the source of my glumness isn’t tied to weather.

It’s this ...

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New Math

January 31st, 2017
By: Andrew Lutowicz

There are plenty of great reasons for considering “Manufactured Construction” for your next interior building project — price certainty, a shorter, mo...

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Mass Production vs. Mass Customization (Welcome to 2017)

January 2nd, 2017
By: Andrew Lutowicz

What’s the difference?

It’s hard to say. If you grew up steeped in the age of mass production, it’s hard to imagine any other way.

“Mass Production” ...

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