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Getting Back to Basics

May 31st, 2018By: Andrew LutowiczPosted in: What Makes us Itch

Over the many years that I’ve been in business, there have been some basic tenants of communicating and dealing with people that have served me well and that is why being “Effective Communicators” is one of our core values at Verto360.

As the world and business cycle get faster and faster it is tempting to try and take shortcuts, but the opposite is actually true. As things speed up it is increasingly important not to lose sight of the basics that have brought us success in the first place.

Here’s a recap of what’s worked for me.

  • Don’t be late – If you are not on time it suggests you don’t care enough to make the effort to meet your part of the obligation. It indicates a lack of respect and caring for the people you are meeting with regardless of their relationship to you. It will be perceived as you having no respect for the time of others.
  • Respond – If someone sends you an email or leaves you a phone message that requires a response, get back to them as soon as possible or at the very least acknowledge receipt of their communication right away. Even if you’re busy. For every minute that an email or phone message goes unacknowledged or unanswered, the person who left that message will feel less and less valued. If you acknowledge or respond right away they will not only appreciate you more, but they will be inclined to be considerably more patient.
  • Mean what you say and say what you mean – Good communication should inform, instruct and inspire. Regardless of whom you are communicating with DO NOT BE LAZY IN YOUR COMMUNICATION. Lazy communication leads to mis-communication. Mis-communication leads to misunderstandings. And misunderstandings are the polar opposite of where you’re trying to get to unless of course, deception is your goal 😊
  • Don’t hide behind your technology – You can’t build relationships through just emails, texts and phone calls. People who come to rely ONLY on technology to build and sustain relationships ultimately fail and open the door for others to replace them.
    Have you ever heard how powerful body language can be?
    This is particularly important in difficult situations: Emails trump texts, Phone calls trump emails, Meeting in person trumps just about everything else.
  • Be Honest – We’re human. Sometimes we just screw up. If you forgot, apologize for forgetting, but don’t make a habit of forgetting. If you are prepared to be truthful and accept responsibility for your shortcomings your honesty will live forever. Likely, the level of trust between you and the person you are dealing with will increase and strengthen your relationship. Get caught in a lie, and it will be a cold day in Hell before you have an opportunity to gain that person’s trust again. And that’s a fact, Jack.
  • Do unto others as you would have them do unto you – This is not a fail-safe rule. Others sometimes would like to be treated differently than we would like to be treated, but until someone clearly communicates to you otherwise, it’s a good starting point that embodies your values and lets the other person know how you would like to be treated. It’s the best way I know of to start the process of building a relationship.
  • Don’t promise what you can’t deliver – Nuff said. Over promising and under delivering is the shortest path to business and relationship disaster. Even if you do everything else right this will bring you down. If you can’t deliver on a promise, then you may as well do nothing at all. You’re not a magician and if you want to be perceived as credible, honest and trustworthy then you must be able to keep your commitments.

These “Golden Rules” of communication have been and are my main guiding principles. They are also a big part of the foundation that Verto360 is built on.

Oh, and one last thing – Practice makes perfect.