Chair: A Cost-ionary Tale

When the first ergonomic office chairs came on the market over 40 years ago they sold for $300 a piece against the standard steno chair of the day that sold for $69. Clients wouldn’t even try them because they were so ridiculously expensive. Then we convinced a local...

If…

If Johannes Gutenburg had decided there was no market of his printing press in 1439 because less than 8% of the German population at the time could read, then we might all still be illiterate. If Elon Musk had waited until the masses were screaming for a sustainable...

WHY?

Why do we tackle difficult problems?Why do we persist after being told ‘thanks, but no thanks’ time and time again?Why do we think solving these difficult problems in the world of construction are worth the time and emotional effort required to solve...