If the topic is climate change and a climate scientist offers their opinion it’s likely to carry some credence.
The same is true if your IT professional provides her recommendation on the state of your computer system, or your marketing specialist advises about the efficacy of your SEO or online marketing strategy.
If technology and our ability to integrate it into our lives and businesses has been the defining cultural and economic driver for over 50 years then why do we continue to design and build out building interiors using the same methods and materials we’ve used for over a 100 years?
Given how technology affects and influences our daily lives isn’t it about time that as designers and technologists in construction we become mavens of technology?
Or, are we going to continue signing up to be the victims of what’s next for another 50 years?