The word Revolution originates from the Latin word “revolutio,” meaning “a turn around” or “fundamental change” that takes place in a relatively short period of time.

On June 1st, 2014 I launched this revolution we call Verto360 and it’s been a lot fun, but I’ve had a feeling in my bones lately that this “Revolutionary” shtick is going to get tired sooner than later if we don’t start translating it into something more substantive.

This hunch led me to researching exactly what does happen after a revolution. As you can imagine, there’s lots of data on what happens after a military-style revolution, whether in Cuba, Eastern Europe or India. There’s a lot of talk about elections of new governments and new state institutions, but what I was more interested in, and what nobody seemed to be talking or writing about, is what happens in ordinary people’s minds after they put their flags away and go home.

A study titled “What Happens to Social Media After a Twitter Revolution?” excerpted in an article by Lorenzo Franceschi-Biccierai caught my attention. I thought, “Twitter had a revolution?!” I don’t remember hearing about that. Secondly, if it had “twitter” in the title, it must be current and therefore be applicable to my situation. Isn’t it amazing how our little lizard brains work?

The study explores what happened after the twitter-fueled revolution of the Arab Spring by studying the contextual content of tweets during and after. It turns out that what people tweet about gives us some valuable insight into what they’re thinking and feeling in real time.

The study shows that after the uprisings brought down decades-old regimes, citizens in Egypt and Libya used social media to talk about revolution and the new state in two distinct registers: instrumental and interpretative. The results underline how the population shifted its focus from looking back and reflecting on the revolution, to looking forward and focusing on what was possible in the future.

We interrupt this broadcast to bring you ground-breaking news from Verto360 in Southwestern Ontario, spring of 2015.

In the coming weeks and months you are going to see some significant changes in our on-line presence that reflect our post-revolutionary thinking. These will include a significantly expanded website with more content and clear explanations of our processes, while the newsletter will target relevant and current case studies and product features.

Unfortunately, you won’t be spared my rantings in the “What makes us Itch” blog post, so I hope you’re enjoying them.

It’s a simple idea:

Spend 70% of your money to build a quality product in a controlled factory environment and 30% on labour for installation. Make your investment in the finished product and technology—instead of wasting 70% of your money on inefficient on-site labour and 30% on an inferior product.

Do this with a passion for making a difference and a belief that the quality of the work environment has a direct impact on the quality of workers’ lives and the quality of the work they produce.

Oh, and please tell the others.